Category: Intellectual Property

• The Risk Of Not Registering Your Trademark

  

  If you’re a small business owner you probably created an LLC. You may have even registered your trade name with the Secretary of State. A lot of small businesses don’t see the value in registering their trademark with the United States Patent and Trademark Office (USPTO). If you register your mark with the USPTO, you can prevent anyone in the country from using your mark in their business in a confusingly similar way.

  If you’re a local business, you may question the value in being able to claim your trademark in all 50 states. The question you should ask is, “What do I risk if I don’t?” Let me tell you a story.

  

  The first Burger King restaurant was little place in Mattoon, Illinois. It looks like a mom and pop restaurant. They didn’t register their trademark with the USPTO. After this Burger King opened, the Burger King franchise as we know it was created, and they registered the Burger King trademark with the USPTO. The original Burger King was allowed to continue doing business, but it’s limited to its existing market, which is a 20-mile radius around the restaurant. Burger King franchises can be everywhere else in the United States and the original Burger King can’t expand beyond the 20-mile boundary.

  If you have a small business and you have plans to expand, you want to be the first to register your trademark, because if you don’t, you might find yourself being boxed into a limited area if your competition registers the mark. Even if you don’t have plans to expand much, you want the ability to take advantage of a golden growth opportunity if it comes along. If your competition registers their mark first, you might find yourself in a situation where you have to change your name and rebrand yourself to be able to expand your business.

  New businesses put hundreds, and sometimes thousands of dollars in branding themselves. Ideally, you should decide what you want your trademark to be, check the USPTO to make sure no one is using your desired trademark, and consult a trademark attorney about registering the mark for your business. You may not be growing by leaps and bounds today, but you don’t want to find yourself in a situation where that’s not possible for you or only an option if you spend hundreds of hours and thousands of dollars rebranding yourself.

  May 10, 2012

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  Ruth Carter

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  Intellectual Property

  Arizona trademark attorney, Carter Law Firm, federal trademark registration, Original Burger King, register a trademark, Ruth Carter, Trademark attorney, United States Patent and Trademark Office, USPTO

• When Can Someone Post Photos Of You Online?

  

  I’ve had a few people ask me about the legalities of posting pictures of other people online. I thought I’d tackle the most common issue with photographs – whether you have a reasonable expectation of privacy. I’m not going to get into commercializing a person’s image or misrepresenting a person. I’m only addressing whether someone can post a picture that they took of you on their Facebook page, blog, Flickr, etc.

  

  Pictures of You in Public
  You have no expectation of privacy in anything you do in public. This includes where you go and what you do while you’re there. For example, I just got an adorable basset hound named Rosie. We take walks every day. I have no expectation of privacy regarding where we walk, what I’m wearing when I walk her, or how I react when she pulls on the leash. That’s all in plain view for everyone to see. Anyone can take a picture of us and post it online, preferably with a caption that says, “Sassy lady and her awesome dog,” and there’s nothing I can do about it (as long as they’re not misrepresenting me or commercializing my image without my consent).

  If you’re in a public place and someone snaps a picture of you while you’re falling down drunk, getting arrested, picking your nose, scowling at a crying baby, or not wearing pants, there’s probably nothing you can do if that picture shows up online somewhere.

  The exception to this rule is you have an expectation of privacy in places like public bathroom stalls, changing rooms, tanning salons, and doctor’s offices that may require you to be partially or completely undressed.

  Pictures of You in Private Venues
  When pictures are taken of you at a private event or in someone’s private home, you have to ask whether you had an expectation of privacy in each particular situation. If you attend a party where there are no rules regarding photos and everyone has their cameras out, you have no expectation of privacy if someone takes a photo of you and puts it in their online album.

  Some events come with ground rules regarding photos that could create an expectation of privacy. I had a friend in college who had a Decorate Your Nipples theme party where everyone had to decorate their chest. Some people put decorations on their shirts and some people opted to decorate their skin. The rule for that party was that no cameras were allowed except during the designated picture time. At picture time, all the photos were limited to one room. If you didn’t want any photographic documentation of your being at that party, you had to go to the no-camera room.

  There may be activities where there are no specified rules about photographs, but where the nature of the event or activity gives you an expectation of privacy. For example, if you and your partner make a sex tape or take intimate pictures of each other, there’s an inherent expectation that no one beside you two would see them. If you break up, your partner can’t post the pictures online and protect themselves by saying that you never agreed to keep them private.

  When it comes to the question, “Can I post pictures of other people online?,” the answer is always, “It depends.” My general rule of thumb is “Don’t do anything in public that you wouldn’t put on the front page of the paper.” When it comes to photographs, the same rule generally applies because you might end up in a situation where you had an expectation of privacy but someone posted a picture of you online that they shouldn’t have. You might have a case against the jerk who posed it, but you still have to deal with the possibility that a lot of people saw a photo of you that they should have never seen.

  If you want more information about the legal rules regarding social media, please check out The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed. I also maintain a mailing list where I share my thoughts about being a lawyer/entrepreneur, updates about projects I’m working on, upcoming speaking engagements, and I may provide information about products, services, and discounts. Please add yourself if you’re interested. You can also contact me directly or connect with me on Twitter, Facebook, YouTube, or LinkedIn.

  May 3, 2012

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  Ruth Carter

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  Cyberbullying & Cyberharassment, Intellectual Property, Legalities of Blogging, Photography & the Law

  Blogging, Carter Law Firm, expectation of privacy, Facebook, Facebook photo privacy, Flickr, Internet Law, internet privacy, Invasion of Privacy, legalities of blogging, post pictures online, Ruth Carter

• Ruth Carter’s Speaking Schedule – May 2012

  

  May is going to be an exciting month for me because I have four speaking engagements in Phoenix! I’m really excited to get out and talk about intellectual property and social media law. I like to keep my talks casual, interactive, and provide useful information to the audience.  I hope you’ll come out and have fun with me. Here’s where you can find me . . .

  Trademark Basics
  Wednesday, May 9, 2012 – 6pm
  Midweek Mind Tweak – Co+Hoots
  This is an interactive discussion about what a trademark is, the strength of attendees’ trademarks, and the benefit of registering your trademark with the U.S. Patent and Trademark Office.

  Why You Need a Social Media Policy
  Wednesday, May 16, 2012 – 5pm
  Midweek Mind Tweak – Co+Hoots
  Every company needs a social media policy for their employees, but if you create one that is too broad, you might have to pay over $10,000 for violating the National Labor Relations Act. It’s a problem that is easy to fix, if you know what the law is.

  The Legalities of Blogging
  Wednesday, May 23, 2012 – 12pm
  GP Brownbag – Gangplank Chandler
  A spoke a few weeks ago at Gangplank Academy about the legal side of blogging, and they asked me back to present a condensed version as a brownbag discussion. I’ll be presenting the 8 questions you should ask yourself before you publish a blog post.

  Adapting Licensed Properties to Comics
  Thursday, May 24, 2012 – 7pm
  Phoenix Comicon – Phoenix Convention Center
  I’m so excited to speak at Phoenix Comicon. The thought fills my little geek heart with joy. I’m going to be talking with sci-fi and comic book fans about copyright issues related to creating fan fiction, fan art, and slash fiction. It’s going to be so much fun!

  I hope I get to see you at one or all of my talks!

  April 30, 2012

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  Ruth Carter

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  Employment Law, Intellectual Property, Legalities of Blogging

  Blogging, Carter Law Firm, Co+Hoots, Copyright, copyright law, Copyright lawyer, Fair Use, Gangplank, Internet Law, Internet lawyer, legalities of blogging, National Labor Relations Board, NLRA, Phoenix, Phoenix Comicon, Ruth Carter, Social media policy, trademark law basics

• Copyright Infringement on Pinterest

  

  There’s a strong possibility you’re committing copyright infringement on your Pinterest board.

  For the sake of full disclosure, I’m not on Pinterest. I don’t need another internet addiction. From what I hear, everyone who’s on it, loves it. Essentially, Pinterest lets you create “boards” where you share pictures of things you like. As you visit various websites, you “pin” things that you like, and add them to our Pinterest boards. Then people who visit Pinterest can see your boards and everything you like.

  So Where Does Copyright Come Into Play?
  Copyright protection is extended to any original work of authorship that is fixed in a tangible medium. You don’t have to register it with the U.S. Copyright Office to get this protection. When you have a copyright in a picture or other work, you have the exclusive right to copy, distribute, display, and perform the work and to make derivative works based on your work.

  If you take a picture, you have the exclusive right to decide where it will be displayed, including on which websites. When someone pins your picture and adds it to their Pinterest board, they likely made a copy of it without your permission. That’s a violation of the Copyright Act.

  What About Fair Use?
  The Fair Use provision of the Copyright Act allows you to copy a work for the purpose of criticism, comment, news reporting, teaching, or research. Pinning something on your board probably doesn’t qualify as any of these things.

  Is Pinning Someone’s Work Ever Ok?
  Absolutely! You can pin someone’s work without worrying about being sued if they’ve given you permission to do it. Look for works that come with a Creative Commons license. You may be required to give an attribution to the author when you pin their work. If a work doesn’t have a license, you could always ask the author for their permission to pin their work.

  Should I Be Worried about Pinterests Terms & Conditions?
  Probably. Have you read them? A woman who is a lawyer and a photographer recently deleted her Pinterest boards after reading them. According to her, Pinterest users agree to some strongly worded terms.  If you are a Pinterest user, you’ve agreed

  • You own or have permission to use everything you pin on Pinterest;
  • That nothing you pin violates or infringes on any third party’s copyright, trademark, or other intellectual property or rights to publicity or privacy;
  • You will defend, indemnify, and hold Cold Brew Labs (Pinterest’s creators) harmless against all claims, damages, and expenses (including legal expenses) related to your use of the site or violations of the site’s terms and conditions; and
  • You accept all the risks related to using the Pinterest site “to the maximum extent permitted by law.”

  So, if you and Pinterest get sued for copyright infringement for something you pinned on your board and you lose, you’re required to pay your and Pinterest’s legal fees and the fine assigned by the court. The fine for willful copyright infringement can be up to $150,000. (Hat tip to Cold Brew Labs’ legal counsel on drafting such great terms and conditions!)

  What Do I Do If My Copyright’s Being Infringed on Pinterest?
  You have three main options when your copyright is being infringed on Pinterest:

  1. Nothing.  If you don’t have a problem with it, do nothing. I think a lot of people select this option because Pinterest exposes their work to a larger audience.
  2. Sue for copyright infringement. This can be a long expensive process, but it’s your best chance for a financial gain.
  3. Send a DMCA takedown notice. If all you want is for your work to be removed from someone’s board, send a Digital Millennium Copyright Act takedown notice to Cold Brew Labs’ statutory agent. The Copyright Act tells you what information you have to include in the notice, or you can find a local attorney to do it for you.  Once Cold Brew Labs gets the notice, they’re required to remove the work that allegedly infringes your copyright.

  From what I know of Pinterest, I suspect copyright infringement is occurring on most Pinterest boards. You have to decide for yourself how much risk you’re willing to take. If you need help assessing the legal risk related to your Pinterest boards, contact a copyright attorney in your area.

  UPDATE (3/26/2012): Pinterest announced its new terms of service will become effective on April 6th. They allegedly make it easier to report copyright infringement.

  March 1, 2012

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  Ruth Carter

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  Intellectual Property, Photography & the Law

  Copyright, Copyright Act, Copyright violations, Creative Commons, creative commons license, Digital Millennium Copyright Act, DMCA, DMCA takedown notice, Fair Use, law, Pinterest, Ruth Carter, United State Copyright Act