I’ve been home for a few days and I’ve had a little bit of time to reflect on the whirlwind trip that was The Undeniable Tour: 15 days, 2 airplane rides, 1932 miles of driving in the rental car (courtesy of my concierge sponsor Web3Mavens), 6 hostels, 5 speaking engagements, 4 official sponsors, a handful of other freebies, and a whole lot of awesome! Thank you to everyone who supported this crazy adventure, especially the schools and organizations who invited me to speak, the people who attended my talks, and of course my sponsors without who this tour couldn’t have happened: Web3Mavens, Enchanting Lawyer, Total Networks, and Attorney at Work.
I have gotten a handful of questions about The Undeniable Tour which I’m happy to answer.
Why did I create The Undeniable Tour?
I noticed there is a gap in education for lawyers when it comes to social media marketing. I get most of my information about the logging and proper ways to use social media from mainstream sources. A lot of people ask me how I’ve been able to leverage these tools to get clients and make a name for myself and I wanted to bring the lessons I have learned to broader audience.
Last year I read the book Creativity for Sale by Jason Surfrapp (now Jason Zook). By the time I finished it, my head was buzzing with ideas for future professional ventures, including The Undeniable Tour, so I ran with it.
Why did I choose to stay in hostels?
The Undeniable Tour was a shoestring operation made possible by getting sponsors and small speaking fees. Staying in hostels is much more economical than staying in hotels, and I discovered that I liked staying in hostels a lot better than budget-friendly hotels. I don’t mind sharing a room with7-23 other people or using communal bathrooms and I love being more connected with the adventurous traveler community. Plus Wi-Fi and breakfast are often included in the price.
Have I noticed an uptrend in non-traditional lawyers?
I won’t say there’s an uptrend in the number of nontraditional lawyers; however, I think more lawyers are interested in the hearing about how others are practicing law differently. I suspect more people are dissatisfied with billable hours and working 90 hours/week and they see that others are doing something different and are happy or as a result, and they want to know more.
Are law students driven to go solo?
That’s depends on who you ask. At one school I went to over half the audience was interested in going solo and at another school, almost no one was. I suspect many law students are interested yet frightened by the prospect of going solo right out of the gate. (I certainly was.) I hope hearing my story showed them that it’s possible to go solo early in your career and be successful – and that there are lots of resources available for a lawyer who opens their own firm so they never have to feel like they are going it alone.
What will I do differently next time?
Oh geez. Probably everything.
If I do another tour, I will probably try to make it shorter in terms of time, do more engagement with the local media in advance (print, blogs, vlogs, and podcasts), and try to schedule more speaking engagements (and maybe some CLEs for law firms) and a smaller area.
Planning this tour could have been a full-time job in and of itself. There is so much to do and coordinate. Hopefully having this tour be such a success will make it easier to plan similar activities in the future.
What advice do I have to anyone who thinking about organizing a similar event?
If you want to plan a speaking tour or get sponsors for your event, you have to be super organized and diligent about follow-up. A lot of my success from planning The Undeniable Tour came from follow up emails and phone calls. Additionally, you don’t have to necessarily re-invent the wheel – look to your network of contacts for suggestions and potential leads in terms of locations and sponsors.
If there is anything else that you want to know about The Undeniable Tour, feel free to leave it as a comment or shoot me an email.
Thank you to everyone who supported me during this crazy adventure. It took about 8 months to organize and execute this. A tremendous thank you to my sponsors: Web3Mavens, Enchanting Lawyer, Total Networks, and Attorney at Work.